Seize The Awkward
It can be pretty awkward for young people to reach out and check in with one another about their mental health.
So we made a symbol to help start the conversation, along with posters, gifs, snapchat filters, and even a music video and song.
Client: AdCouncil
Agency: Droga5
Adweek / AdAge / Campaign US / Muse by Clio / Pop Sugar / Shoot Online / The Drum / and more
Inside of our symbol, we filled over a hundred ways to start a conversation with a friend. These GIPHY stickers got over 1 billion views.
